SEO & DIGITALAL MARKETING CONSULTANT
SEO Specialist for Australian Businesses
I help Australian businesses improve their search visibility through practical, research-led SEO and digital marketing strategies.
Based in Perth, Western Australia, I work with businesses across Australia to understand how people search, identify opportunities, improve website visibility, and build clearer paths from search to action.
SEO | Local SEO | E-commerce SEO | Website Analysis | Google Ads Strategy
SEO That Starts With Understanding How People Search
Effective SEO is not simply about adding keywords to a website. It starts with understanding what people are searching for, why they are searching, and which pages should meet those needs.
My approach combines keyword research, search intent analysis, website analysis, technical SEO, on-page optimisation, content planning and internal linking to create a clearer search strategy for your website.
Whether you operate a local business, an online store or a broader Australian business, the goal is to build a website that is easier for both people and search engines to understand.
What I Do
I help Australian businesses improve search visibility, attract qualified traffic and turn digital activity into measurable growth.
SEO
SEO is the primary focus of my work. I develop practical SEO strategies based on your website, target audience, search intent and business goals. This can include keyword research, technical SEO, on-page SEO, content strategy, internal linking and website analysis.
Local SEO
Local businesses need to be visible when people search for relevant products and services in their area. I help businesses strengthen their local search visibility through local keyword research, location-focused content, website optimisation and a clearer local search strategy.
E-commerce SEO
E-commerce SEO requires more than optimising individual product pages. I analyse the relationship between search demand, product and collection pages, site structure, search intent and the customer journey to develop a more coherent organic search strategy.
Google Ads Strategy
Paid search can complement organic search when campaigns are built around clear search intent and a structured strategy. My work focuses on Google Ads strategy, including keyword research, campaign structure, ad planning, landing-page alignment and measurement considerations.
Digital Marketing Strategy
A practical digital marketing strategy that connects SEO, paid search and other digital channels around clear business goals.
How I Approach SEO
Research Before Recommendations
I start with research rather than assumptions. Keyword data, search results, website structure and the available evidence help establish where opportunities and issues may exist.
Search Intent Over Keyword Volume Alone
A keyword can have search demand without being the right target for a particular page or business. I consider the intent behind a search and the type of content users are likely looking for before assigning keywords to pages.
Strategy Connected to the Website
SEO recommendations should work within the actual structure of a website. I look at how pages relate to one another, how users navigate the site and how search engines can discover and understand important content.
Practical, Evidence-Led Recommendations
The objective is not to produce a long list of generic SEO tasks. Recommendations should be relevant to the website, supported by available evidence and prioritised according to their potential value and implementation needs.
SEO for Different Types of Australian Businesses
Local Businesses
For businesses serving customers in a specific area, local search visibility can be an important part of the customer journey. Local SEO can help align your website with the locations, services and search intent that matter to your business.
E-commerce Websites
For online stores, SEO needs to connect search demand with the right commercial pages. Product pages, collection pages, site architecture, internal links and content all contribute to how an e-commerce website communicates its offerings to search engines and users.
Australian Businesses
Not every business needs the same SEO strategy. The right approach depends on your business model, website structure, audience, competition, search demand and goals. My work is designed around those factors rather than applying the same checklist to every website.
Selected SEO & Digital Marketing Work
Sneaky Wholefoods
SEO Audit & Strategic Growth Case Study
A research-led SEO case study covering keyword research, search intent, technical and on-page SEO, content opportunities, internal linking, local SEO, e-commerce UX and a 90-day strategic roadmap.
Manna Wholefoods & Cafe
SEO Audit & Strategic Growth Case Study
An SEO strategy project examining search intent, keyword opportunities, local search visibility, website structure, e-commerce UX and the relationship between grocery, cafe and local business search journeys.
Turner + Turner
Simulated Google Search Ads Strategy Case Study
A simulated Google Search Ads strategy project covering keyword research, campaign structure, ad planning, landing-page alignment, measurement and optimisation considerations.
This is a portfolio simulation and does not represent live campaign performance.
A Clearer Approach to Search Visibility
SEO works best when research, strategy, website structure and content work together.
My role is to turn search data and website evidence into practical recommendations that help businesses understand what to improve, why it matters and where to focus first.
About Elham Digital
I am Elham Mashayekh, a Junior SEO & Digital Marketing Specialist based in Perth, Western Australia.
My primary focus is SEO, supported by Local SEO, E-commerce SEO, Website Analysis and Google Ads Strategy.
I take a research-led approach to digital marketing, with an emphasis on understanding search behaviour, analysing websites and developing practical strategies.
Insights
Explore practical articles covering SEO, search strategy, website analysis, e-commerce and digital marketing.
Ready to Review Your Website?
If you are looking to improve your website’s search visibility, start with a clear understanding of where your website is today and where the strongest opportunities may be.
